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Morse Sewing Machine & Supply Corp

New York, NY

Courtesy of Claire Sherwell

Morse was set up in 1948 as a US distributing company of Japanese machines to retailers, agents and dealers. Philip Sidney Morse was President of the company and Marion Morse was Secretary-Treasurer. The address was listed as 40-42 West 27th Street, New York, NY.

Machines were imported from Japan via Mercury Machine Importing Company, 50 West 27th Street, New York, NY. Emil Deligtisch was President and the same Philip Morse was Treasurer of Mercury. Machines were imported by Mercury and distributed to retailers and agents by Morse.

Morse is a common name on Japanese machines and there are few clues as to who made many of them. It is known that one of the Japanese manufacturers who supplied Morse was Pine.

Philip S Morse, giving an address of 193 Wyndcliff Road, Scarsdale, NY, patented designs of machines for the US market. In his submissions he cited designs by companies such as Necchi, Sears Roebuck and Nihon Mishin Selzo Kabushiki Kaisha (Brother??) and it's not hard to see similarities in style. The following are design patent drawings, and trade magazine ads (courtesy of Chrys Gunther).

In July 1952 a complaint was brought against Morse and Mercury with a ruling January 4th 1955. Both companies were found to be in violation of the Federal Trade Commission Act:

The imported heads didn't indicate the country of manufacture (Japan), which may have been covered by a motor, or a label may have been taken off. Additionally using brand names such as 'Mercury' without mentioning the place of manufacture, tended to imply a US made machine and many members of the public preferred machines of domestic origin. Furthermore, their advertising used the word "manufacturers" when neither Mercury nor Morse owned any manufacturing plant at all. Their machines were therefore deemed to have violated the Federal Trade Commission Act.

Morse Foto-Matic Zig Zag (MOD.TZ.3 17093)

Courtesy of James

Serial #17093

Copyright date in the instruction manual is 1953.

"Foto-Matic" refers to the small windows which depict stitches as they correspond to the zig zag settings. The machine is similar to the Super Foto-Matic in the 1955 advertisement but lacks the Magic Rainbow Discs. Feed dog settings are: EMBR, SILK and NORM. Note pin cushion mounted at inspection plate.

Morse Foto-Matic Zig Zag (Model TZ-5 22801)

Courtesy of Phillip LaFollette

Serial #22801

A blue Foto-matic. Toyota is stamped on the underside of the bed.

Morse ??

Courtesy of Jennifer Weand

3347-TW / 37742

Morse Super Dial

Courtesy of Jan

Serial #21569

Mod. S.D.2 on plate underneath with serial number (Super Dial 2). No other numbers or letters. The motor reads Morse Sewing Machine and Supply Company.

Morse 4400 - Fotomatic IV

Courtesy of Mandatory66

Serial #34428 J-CZ (J-C 2?) and J-A 6

UL tag. Consumers Institute Tag Marked Non Profit Washington 1 DC. The motor is a Morse 1.0 amp marked NY & Los Angeles.

Morse 4500 "Ambassador"

Courtesy of Mary K

Serial #17048

Sold by Morse under the name of Ambassador. Morse filed to register the trademark of Ambassador on December 4, 1950.