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Chinese 'Singer'

Courtesy of Claire Sherwell. No serial number or any other identifying marks, but the manual confirms made by Typical. A number of these machines have turned up, apparently imported into England in 1992 but never sold, perhaps because they have Singer across the arm (when they aren't made by Singer) and also because of the very poor quality of make. Flimsy cases with shoddy handles were made in green and red. Without the outside cardboard packing boxes and lettering on the attachments boxes it would have been impossible to tell where the machines originated. Topic.

The name "Typical" loses something in translation to English.

The Chinese company was trying to infiltrate the American market, but the Americans told them the name was somewhat inept. People wanted upbeat, special items, not something that was only 'typical'.

Typical responded by saying "well what about Standard Oil?"

There's also a story about a Chinese bicycle manufacturer who wanted to call their products "Ordinary Bicycles". Somehow this didn't translate too well at a time when the image of China was of "a zillion Mao-suited people cruising busy city streets on bikes."

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